Brand Guidelines
Logo
The Semji logo is the most visible expression of our brand. This page has every approved version, the rules that keep it consistent, and ready-to-use downloads. Each asset is shown as live SVG and can be exported as SVG or PNG.
Use the supplied files
Always place the original artwork. Never redraw, retype or screenshot the logo.
Give it room
Respect the clear space and minimum sizes so the mark stays legible.
Keep it intact
No stretching, recolouring, rotating or effects. The proportions are fixed.
Primary logo
Pink symbol with the ink wordmark — our default mark.
Versions
Pick the version that fits the background and the context. The primary logo is the default; reach for the others only when it can't be used.
Primary logo
Our default. Use on white or light backgrounds wherever space allows.
Reversed (on dark)
The default on dark backgrounds — keeps the pink symbol, lightens the wordmark.
Monochrome — black
One-colour contexts on light: print, engraving, stamps, low-contrast surfaces.
Monochrome — white
One-colour contexts on dark: over photography, video or saturated brand colours.
Tagline lockup
Signatures and campaign endframes — where the promise “Reach further” should read.
The symbol
The “A” mark can stand alone where the full logo won't fit — app icons, favicons, avatars and loaders. Don't use it to replace the logo when the wordmark would fit.
Symbol — pink
The preferred symbol — app icons, favicons, avatars, loaders.
Symbol — mono
When a single ink colour is required, or the pink would clash.
Clear space
Always leave breathing room around the logo so nothing crowds it.
x = the height of the symbol. Keep at least this much space on all four sides.
Nothing — type, images, other logos or a busy edge — should enter this zone. When in doubt, give it more.
Minimum size
Below these sizes the logo loses legibility. Recommended floors — scale up freely.
Full logo
Min 120 px wide on screen · ~32 mm in print
Symbol
Min 24 px · 16 px favicon floor
Do & don't
Keep the logo recognisable and consistent everywhere it appears.
Do
Use the primary logo on light backgrounds.
Use the reversed logo on dark backgrounds.
Keep clear space around the logo.
Make sure there's enough contrast with the background.
Don't
Don't stretch or distort it.
Don't rotate it.
Don't recolour it with off-brand colours.
Don't add shadows or other effects.
Don't place the colour logo on busy or low-contrast backgrounds.
Don't rebuild the wordmark in another typeface.
Colours & formats
The colours baked into the marks, and which file format to reach for.
Logo colours
Semji pink
#E84880 → #EA4E66
Gradient — symbol
Ink
#252736
Wordmark on light
Off-white
#F4F4F5
Wordmark on dark
SVG
Default for web, apps and presentations. Vector — crisp at any size and tiny in file size.
PNG
For raster-only contexts — email signatures, raster documents. Exported with a transparent background at ~2048 px on the longest edge.