Brand Applications
Misc
The catch-all for everything that doesn’t fit a page of its own — favicons, swag and one-off pieces. The rule is simple: it should look like it came from the same place as everything else.
App icon & favicon
The symbol in a rounded square — the only place it’s locked to a container.
Light
Dark
32 px
16 px
Symbol only — the wordmark is illegible at icon sizes. Centre it with even padding; never crop.
Merch & one-offs
The same system, applied lightly. One logo, one accent, lots of room.
Stickers
Die-cut symbol or wordmark. White or pink, never both crowded together.
Apparel & swag
Symbol embroidered small (chest / sleeve). Ink or white on a single garment colour.
Drinkware
Wordmark on one side, symbol on the other. Keep clear space; one colour.
Lanyards & badges
Pink lanyard, ink badge. Symbol on the strap, full logo on the card.
QR & links
Ink modules on white, symbol in the centre eye. Always test the scan before print.
Anything new
Start from the logo, colour and type rules — then check it against the do & don’ts.
When in doubt
No page covers your case? Fall back to the fundamentals.
Start from the Logo, Colors and Typography rules, keep one clear accent, and sanity-check the result against the nearest application’s do & don’ts. If it still feels off-brand, it probably is.